SMI                              

Curriculum

Team-taught by internationally renowned business school faculty, top-level practitioners and our outstanding Board of Visitors, SMI's graduate-level curriculum covers a full spectrum of contemporary issues.  By blending academic excellence with real-world experience, SMI offers a unique and beneficial educational opportunity.

Representative issues and discussion leaders from previous programs include:

Advocacy, Selling Yourself and Your Ideas

John Daly, Distinguished Professor,
UNIVERSITY OF TEXAS

The Changing Focus of the NCAA

Dr. William Friday 
KNIGHT COMMISSION

Strategic Planning for College Athletics

Debra Yow, Director of Athletics,
UNIVERSITY OF MARYLAND

The Future of Televised Intercollegiate Athletics

Ken Shanzer, President
NBC SPORTS

Competitive Marketing

Steve Schanwald, V.P. Marketing & Broadcasting
CHICAGO BULLS

Addressing Legal Issues

Glen Wong, Esq., Department Head & Graduate Program Director
UNIVERSITY OF MASSACHUSETTS

Career Coaching and Professional Development

Dan Parker, President and Founder
PARKER EXECUTIVE SEARCH

Title IX Issues

Judith Sweet, Senior Vice-President, NCAA
(1987-91 NACDA Executive Committee Member)

Leadership Development

Warren Bennis, Distinguished Professor of Business Administration
UNIVERSITY OF SOUTHERN CALIFORNIA

Marketing Issues in Athletics - Keeping your Customers

Jay Klompmaker, Professor of Business Administration
UNIVERSITY OF NORTH CAROLINA

Identifying Your Local Politics

Dr. Kevin White, Director of Athletics
DUKE UNIVERSITY

Webmaster Daryl Lundy please e-mail questions or comments to dlundy@usc.edu